Do you regularly hire bands, DJs and other entertainers on weekends?

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Are you looking to attract new customers and give your regulars something to get excited about?

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If the answer to these questions is yes, we should probably talk...

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How It Works

At Salsatown we specialise in managing proven, high-energy Latin nights at venues just like yours.

 

We run a 2-hour Salsa/Latin dance class (typically 6pm–8pm) for a flat fee of $300. The class is designed for beginners and improvers alike, so anyone can jump in—no partner or experience required.

 

After the class, the night naturally rolls into a social atmosphere. You can:

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• Play Latin music through your own sound system (we’re happy to provide a playlist), or

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• Bring in a DJ to keep the party going and extend the night.

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Why Venues Choose Salsatown Latin Nights

Salsatown Latin Nights are a proven way to bring energy, foot traffic, and new customers into your venue—without adding complexity to your operations.

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Our beginner-friendly Salsa and Latin dance classes attract a wide demographic, including people who may not usually visit your venue. The early evening class fills quieter hours, encourages guests to arrive earlier, and naturally transitions into a lively social night with longer stays.

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Venues consistently see increased bar and kitchen sales, especially when paired with drink specials or a Latin-inspired menu. Many attendees stay well beyond the class, turning the night into a high-energy, profitable event.

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Latin Nights also build loyalty. Guests often return month after month, creating a reliable, repeat crowd and a strong sense of community around your venue.

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From a marketing perspective, the atmosphere speaks for itself—packed dance floors, smiling faces, and vibrant movement create excellent social media content and word-of-mouth buzz.

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Best of all, it’s easy. Salsatown runs the class and manages the experience; you provide the space and reap the rewards.

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With a solid track record of successful events across the region, Salsatown Latin Nights are a fun, low-effort way to grow your venue and stand out in your local market.

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To see what all of this looks like in real life, check out our:​​​​